Practical AI for growing businesses.
Helping founder-led businesses decide where AI can create real value, then building solutions that become part of how they operate.
Common challenges
You know AI has huge potential. You just don't know where to start.
Growth shouldn't always mean hiring more people.
Your team spends too much time finding information instead of using it.
Important decisions require jumping between multiple systems.
Operational overhead matches, or even outpaces, your growth.
Does this sound familiar?
A growing business meant a growing inbox.
We connected Shopify, Klaviyo, Smile.io and Loox into a single source of truth, then built AI agents on top to handle customer emails.
Customer service became faster without losing quality.
The same approach can be applied to sales, marketing, finance and any workflow where your team spends more time searching for information than using it.
Two of us, both sides of the work.
Hi, I'm Immy.
There are plenty of people who can build AI. There are plenty of people who can advise on AI. Very few have spent their career doing both.
I've spent the last decade building products, data capabilities and AI tools inside high-growth technology companies, while also helping grow my family's ecommerce business from £200k to £4m. That means I understand both the technology and the realities of running a growing business.
I don't believe AI should exist to replace people or chase efficiency for its own sake. I believe it should help businesses grow by creating better customer experiences, better decisions and new opportunities for revenue.
And this is Sam.
Sam is my business partner and the engineer behind what we build. He spent his career as a software engineer and then a systems analyst at Fidelity Investments — building full-stack products used by many thousands of customers, and coordinating the engineers, product teams and suppliers it takes to get them shipped.
He's a certified ScrumMaster with a computer science degree, equally at home writing the code and keeping a complex delivery moving. Where I focus on where AI can create real value, Sam makes sure it's built well and lands on time.
Let's explore where AI could make a real difference.
Tell me what's working. Tell me what's frustrating you. Tell me where you think AI could help.
If I think there's something worth building, I'll tell you. If I don't, I'll tell you that too.